Brandie Michelle • Marketing Strategist
Community Powered Marketing
I’LL HELP
FILL YOUR EVENT.
I’ll fill your event through my various
Facebook Group channels.
This is my unique
Done-For-You Event Filling Service
for business owners, experts and community
leaders creating virtual experiences that
need the right people in the room.
You create the event.
I bring the promotional strategy,
community access, personal audience,
organic distribution and relationships
I’ve built through years of community-powered
marketing.
Over a focused
3–5 week promotional campaign,
I’ll work toward a goal of bringing
up to 200 registrations
to your virtual event.
Workshops
Webinars
Networking
Virtual Events
Interactive Experiences
Below is the pitch deck.
See how the service works, what you’re
getting and how the economics compare
to filling the same event through paid
advertising.
JUMP TO THE PITCH DECK ↓
The Pitch Deck
HERE’S HOW I’LL
HELP FILL THE ROOM.
Use the arrows, dots or swipe on mobile.
BRANDIE MICHELLE
COMMUNITY POWERED MARKETING
01
/
08
Organic Event Registration Campaign
YOU CREATE
THE EVENT.
I’LL HELP FILL THE ROOM.
Planning a virtual experience designed
to grow your audience, build your list
or introduce more people to your work?
Networking Events
Webinars
Workshops
Support Groups
Interactive Experiences
Instead of figuring out where all those
registrations are going to come from,
hand the promotional push to me.
I’ll use my established organic channels,
communities, audience and promotional
relationships to run a focused campaign
around your event.
200
Registration Goal
3–5
Weeks Promotion
$800
USD Investment
How It Works
YOU BRING THE EVENT.
I BRING THE PROMOTIONAL PUSH.
You Provide
✓
A functioning registration
page and opt-in.
✓
A clear event brief and
ideal attendee.
✓
The experience you’re creating
for attendees.
✓
What you’d ultimately like
attendees to do next.
I Bring
✓
My established Facebook
communities.
✓
Partner Facebook Groups where
I have permission to promote.
✓
My personal audience and
organic reach.
✓
Strategic posts, conversations
and community visibility.
✓
Creative promotional opportunities
that fit your event.
You Build The Experience
→
I Promote The Event
→
We Fill The Room
Let’s Talk About The Math
YOU COULD BUY THE AUDIENCE.
OR BORROW MINE.
Option 01 • Paid Advertising
Rent Attention From Meta
With paid advertising, you’re paying
the platform for every registration
you generate.
$5 / registration
$1,000
$8 / registration
$1,600
$10 / registration
$2,000
$15 / registration
$3,000
Illustrative cost for 200
registrations. Actual advertising
performance varies considerably.
Option 02 • Community Powered Marketing
Borrow My Distribution
$800
At the 200-registration goal,
that’s a
$4 target cost per registration.
✓
No additional Meta ad spend
required
✓
3–5 weeks of active promotion
✓
Established communities and
promotional relationships
✓
A real human actively
championing the event
There’s Another Difference
THIS ISN’T JUST ABOUT
CHEAPER LEADS.
Community Powered Marketing Says
HEY, I THINK
YOU SHOULD CHECK THIS OUT.
Your event is introduced through
audiences and communities where I’ve
already spent years connecting people
with interesting experts, businesses,
experiences and opportunities.
You’re not only getting exposure.
You’re getting a
human introduction
to the event through someone the
audience already recognizes.
How Can I Aim For 200?
I ALREADY HAVE
THE DISTRIBUTION.
I’ve spent years building audiences,
communities and relationships with
other community owners.
So I’m Not Starting Day One Asking…
WHERE ARE WE GOING
TO FIND PEOPLE?
I already know where I’m going
to look.
Every event gets its own promotional
approach based on the audience,
topic and places I can appropriately
put it in front of people.
You’re not hiring me to make a few
social media posts.
You’re hiring my distribution
network and the person who knows
how to use it.
YOUR
EVENT
My Facebook Communities
Partner Communities
Personal Audience
Promotional Relationships
Organic Content
Creative Opportunities
What Happens At 200?
200
IS THE GOAL.
NOT THE CEILING.
If We Hit 200 Early?
We keep going.
I’m not going to hit registration
#200 halfway through the campaign,
close my laptop and disappear.
Your $800 covers the agreed
3–5 week promotional period.
If we reach the 200-registration
goal early, I’ll continue promoting
throughout that period and generate
as many appropriate registrations
as we reasonably can.
Think Of Me As Your Promotional Partner
YOU ALSO GET
MY BRAIN.
Getting somebody registered is
only the beginning.
Throughout the campaign, you have
my advice and marketing expertise
available to help you leverage the
audience we’re building.
We can think through the registration
experience, nurture, attendance and
how your event naturally leads people
toward whatever you’re offering next.
Because 200 registrations aren’t
particularly useful if nobody
remembers why they registered.
01. REGISTRATION
02. NURTURE
03. ATTENDANCE
04. EXPERIENCE
05. YOUR OFFER
Ready When You Are
WANT ME TO
HELP FILL YOUR EVENT?
$800 USD
3–5 Week Campaign
Up To 200 Registration Goal
Organic Promotion
Community Distribution
Marketing Strategy Included
Book a quick call with me so I can
learn about your event, audience and
timeline and make sure it’s something
I can confidently promote through
my network.
YES — LET’S FILL MY EVENT →
Registration numbers are campaign
goals rather than guaranteed outcomes.
Audience fit, event topic, registration
experience and other factors can affect
campaign performance.